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Duracell Powerless with Jay-Z


Never Be Powerless...

A fully integrated campaign that launched with a 60s and 30s spot featuring Jay-Z. It was later flushed out into a Grand Central Station Domination, print, OOH,
outdoor digital screens and bus wraps. 

Featuring Jay-Z
Music by Jay-Z
Creative Director & Writer: Anaïs La Rocca
Production: Black Hand Cinema
Agency: WWD&S