About

INFO.

Anaïs La Rocca is a NYC-based director and creative director. Her work pulses with instinctual magic, blending heartfelt narratives with the emotionally charged. Her commercial and music video work explores the intersection of live-action, virtual production, VFX, and AI animation. Her career has spanned creative roles at renowned companies such as The Mill, Mill+, Brand New School, and Atlantic Records where she directed post-heavy projects and honed her expertise in merging technology with narrative-driven storytelling.

Anaïs' writing has appeared in The New York Times Modern Love Column, as episodic content for Apple+ TV, and campaigns for clients ranging from new tech to high fashion. Her essay, The Search for the Lochness-Mom-ster  gives a witty account of the truths around being the most elusive of industry's players: a working director and mom.


Anaïs' career started by authoring a campaign for Jay-Z, alongside legendary director Anthony Mandler. Over the past decade, she’s continued forging her path, writing and directing projects for high-profile brands like Cartier, Neiman Marcus, and Google, as well as creating award-winning content for top artists, including the Grammy-winning Skrillex & Diplo. Her commercial, "Sundae Manifesto," snagged a People's Choice Award at the 2017 Webby Awards, and her film "Good Bones" earned an International Motion Arts Award, among other honors. Recognized for her expertise, she served as a judge for the 2020 One Show’s Moving Image Craft category and was spotlighted in SHOOT DGA’s 2018 New Directors Showcase.

Anaïs was born in New York to American artists and Italian antique dealers. She has lived her life between Rome and New York, her heart shaped by ancient stones and new skylines.

CONTACT.

Instagram @Anais.la.rocca
anais.larocca@gmail.com
New York, Los Angeles, Rome

The Directors Network
Agent, Jeff Lewis
jeff@thedirectorsnetwork.com

AWARDS.

The DGA’s Shoot - New Director 2018, International Motion Arts Awards –  Motion Design 2018, The Webby Awards 2018 – Winner of the People’s Choice Awards,  Film Shortage 2018 – Best Director ‘Good Bones’, FilmsShorts 2018 – Official Selection ‘Good Bones’, Vimeo Staff Pick 2017 – ‘Toyboy & Robin’, NYC Independent  –  Official Selection ‘Lucky Story’, San Francisco International Film Fest  – Official Selection ‘Lucky Story’, Brown Fish Short Film Festival – Official Selection  ‘Lucky Story’, SVA Short Film Fest – Winner Best Short

Featured.

1 The One Club For Creativity – One Show Moving Image Craft Jury (2020) 2 New York Times Modern Love: Tiny Love Stories –“Two Blue Dots” (2021) 3 The DGA Shoot New Directors Showcase – Good Bones (2018) 4 Little Black Book – “The Little Blue Planet” (2019) 5 Moving Poems – Good Bones (2018) 6 FilmShorts 7 Poets & Writers 50