Tour De Ralph

Ralph Lauren  – Tour De Ralph


It all started when…

Introducing Tour de Ralph. The new Purple Label Spring 2018 collection, inspired by the golden age of competitive cycling.

The film is a homage to the Tour De France and contemporary fashion. The film is  a juxtaposition of archival Tour Du France footage with contemporary, clean and modern clothing and photography.  Animated graphic patterns inspired by the patterns and palette of the clothing create are used to tie these two worlds together. Mixing this two visuals create a unique palette for the film, not just highlighting the archival footage, but also the design integrity of the clothing.